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Marketing Automation Software
Compare the Best Marketing Automation Software Side-by-Side
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Omnisend
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Watch a video review of this product
Pros & Cons
Has pre-built templates for common use cases, don't even have to write any copy
Allows for AB testing to see what channels and strategies result in the most conversion
Integrates with Shopify, crucial for small ecommerce businesses
Most plans are limited to only 15,000 emails a month
A lot of the design is baked in, can't change it to better fit branding
Platforms
Web-based
Pricing Model
Per feature, three subscription tiers plus custom pricing
Free Trial
Free Version
Best For
Small online stores
Omnisend Full Review
ActiveCampaign
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Watch a video review of this product
Pros & Cons
Lets you tag contacts as 'highly engaged' and tailor content just for them
Extremely simple to create new automations and edit existing ones
Can build out automations as customers move through the pipeline
No sandbox mode, can only test automations by making them live
Many complained that their customer support isn't very good
Platforms
Web-based, desktop app (Mac, Windows, and Linux), Android, iOS
Pricing Model
Per contact, four subscription tiers plus custom pricing
Free Trial
Free Version
Best For
Marketing teams without much technical expertise
ActiveCampaign Full Review
SharpSpring
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Watch a video review of this product
Pros & Cons
Builds robust marketing reports to improve and tailor approaches
Can track campaigns either manually or automatically, and switch control at will
Data visualization helps to see what exactly is happening to dropped leads
Limited ability to edit marketing campaigns after the fact
Many feel their landing page and email templates are poorly designed
Platforms
Web-based, desktop app (Mac and Windows), Android, iOS
Pricing Model
Per contact, one subscription tier plus custom pricing
Free Trial
Free Version
Best For
Mid-sized companies looking to maintain leads
SharpSpring Full Review
Salesforce Pardot
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Watch a video review of this product
Pros & Cons
Native integration with other Salesforce tools
ROI tools help managers better understand the relationship between marketing and revenue
AI-diven behavioral models tell users what strategies are best for which clients
Hard to implement, like other Salesforce software
Means you're largely stuck with the software as it's implemented the first time
Platforms
Web-based, desktop app (Mac, Windows, Linux), Android
Pricing Model
Per feature, four suscription tiers
Free Trial
Free Version
Best For
Companies with a lot of Salesforce buy-in
Salesforce Pardot Full Review
Constant Contact
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Watch a video review of this product
Pros & Cons
Can also be used to build a website and online store
Helps social media managers to track and respond to mentions on social media
List segmentation lets marketers target ads to a subset of a mailing list
Other social media tools do Constant Contact's job better
Users complain that it's hard to search through past campaigns
Platforms
Web-based, Android, iOS
Pricing Model
Per contact, four subscription tiers
Free Trial
Free Version
Best For
Companies looking to manage social media leads
Constant Contact Full Review
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