RapidSpike is a Digital Experience Monitoring Platform that interacts with digital platforms exactly as customers do. Fast, secure and well structured digital platforms achieve better revenue conversion, improve user experiences and reduce global energy consumption. RapidSpike pinpoints critical platform issues and improvements by collating real time and synthetic data on customer interactions and system performance into clear compelling actionable insights.
Digital Experience Monitoring is an availability and performance monitoring discipline that supports the optimization of the experience and behaviour of a digital agent, human or machine, as it interacts with online services. It includes Real-User Monitoring and Synthetic Transaction Monitoring for both web and mobile-based end users.
Taking a high-level view it can be broken down into four steps. Basics, Is my platform online and working as it should? Is it fast enough, secure and are there any problems we need to fix. In other words, are we open for business? Structural, Under controlled circumstances is my core web platform well built? Do we have structural issues that may affect the digital experience? Like the page integrity is solid, it is well regarded by search engines (Google especially) and there are no platform-wide fundamental flaws. Real World, What is the experience for my real world users regardless of platform? In real time for your real users, is the digital platform performing like we expect it to be? If not, which customer group is affected? Is it mobile users in South America for example or desktop users on Chrome or is it something else? If so, what actions do I need to take? Business Critical, Are my most critical digital user journeys ok? For example, can the user login, browse and buy my product, are my payment gateways ok? Are my 3rd party technology partners ok? Is there a data breach?