Know your Customer Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments. Personalize with intelligence. Leverage data and Einstein to orchestrate every interaction with the power of AI.
Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way. Engage across the entire journey. Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale. Analyze the impact. Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
Then, take action on those insights and deliver data-driven, personalized experiences across every stage of a customer's relationship with your brand. Manage B2C or B2B. Whether your customer is a business or a consumer, use one world-class digital marketing platform to unify data sources, personalize on every channel, engage in any stage of their relationship with your brand, and measure the performance of every campaign.